Marketers are having fun with “Super Bowl” superlatives, since the term has been trademarked by the NFL since 1969. In fact, they also own "Super Sunday." Only official sponsors of the NFL have permission to use the terms, and those who don’t may receive a...
Read MoreWhile digital marketing and social media have been at the forefront of marketing plans, we have seen traditional media making a dramatic positive impact on companies’ branding, credibility, exposure, revenue, and bottom line. Here are five things you need to know about traditional media, and...
Read MoreSix months have passed since the pandemic touched the United States, and the economy stopped. It has been a whirlwind for Friedman Marketing & Public Relations. We had some wins, a lot of losses, new ways of communicating and working, and let’s just say some...
Read Moreby Anna Davis Writing a press release can seem like a daunting task. In college, I learned how to write standard press releases, very boring and plan. It wasn’t until I started working for FMPR that I learned that lifestyle public relations press releases can be...
Read MoreDo you think you might need help in marketing and public relations to get your company or brand to the next level? There are numerous reasons to contract a marketing and public relations expert, but you need to have a defined objective, a general idea...
Read MoreI’ve been working from home off and on for the last 20 years. It used to be deemed unprofessional, and I would try to hide the fact. Recently, it has become more acceptable and even considered a perk in some companies. Now, with the coronavirus...
Read More[caption id="attachment_1041" align="alignright" width="126"] Elizabeth Taylor as Cleopatra[/caption] I’ve always been enchanted by Cleopatra through books, movies (Elizabeth Taylor nailed the role!), and even a ballet produced by Artistic Director Ben Stephenson of Texas Ballet Theater. She was strong, commanding, and intelligent, not to mention seductive...
Read MoreWe are excited to introduce our two new public relations interns, Julia Fife and Alexandria “Lexie” Hairston. We reviewed hundreds of resumes and interviewed at least 30 potential candidates on the phone. Our finalists had an additional in-person interview and were required to take a...
Read MoreWhat is Public Relations? The answer isn’t that easy. There are tons of PR firms, each one offering different services, and each one saying they do public relations. At the end of the day, we are all story tellers, or communicators. Our means of communication, target...
Read MoreFMPR (www.friedmanpr.com), a Dallas-based boutique public relations firm specializing in lifestyle, consumer-oriented clients for the past 15 years, seeks college students majoring in Communications, Marketing or Journalism or recent college graduates to fulfill part-time internship/externship positions. The paid position is a minimum of 15 office...
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