Friedman Marketing and Public Relations Tag

“Super Bowl” Name Alternatives

Marketers are having fun with “Super Bowl” superlatives, since the term has been trademarked by the NFL since 1969. In fact, they also own "Super Sunday." Only official sponsors of the NFL have permission to use the terms, and those who don’t may receive a...

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Five Things You Should Know About Traditional Media

While digital marketing and social media have been at the forefront of marketing plans, we have seen traditional media making a dramatic positive impact on companies’ branding, credibility, exposure, revenue, and bottom line. Here are five things you need to know about traditional media, and...

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Five Tips for Writing a Great Press Release

by Anna Davis Writing a press release can seem like a daunting task. In college, I learned how to write standard press releases, very boring and plan. It wasn’t until I started working for FMPR that I learned that lifestyle public relations press releases can be...

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How to Hire a Public Relations Firm

Do you think you might need help in marketing and public relations to get your company or brand to the next level? There are numerous reasons to contract a marketing and public relations expert, but you need to have a defined objective, a general idea...

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